After inaugurating a series of pop up stores in the most prestigious and luxurious Italian seaside resorts, Dior, the great French Maison, has decided to insert these temporary – but lasting – spaces in the mountain landscapes as well.
In the winter of 2021, Status Contract had the privilege of creating a small jewel of elegance right in the heart of the French Alps, in Megève, where the Dior pop-up store was open from 8 December 2021 until 15 February 2022.
Creating and fitting out the Dior space in Megève, a renowned French winter sports resort in Haute-Savoie, was a great challenge for our team of professionals and artisans. The design chosen by the Parisian fashion house required elegance and innovation in both the workmanship and the flawless perfection of the details, the right alchemical mix to create a setting worthy of the event’s one great protagonist: Dior.
*Official rendering of the Dior Megève project
Right from the start, Dior focused on an innovative proposal that broke with the idea of the standard colour proposed in the shops and instead proposed the use of blue, red, yellow and orange (the Maison’s primary colours), which convey the brand’s identity and at the same time draw attention to the new products and address new target customers.
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In the design of the exhibition space, the curved wood, skilfully worked in waves, is highlighted by the striking colours and refined finishes.
*Official rendering of the Dior Megève project
The scenic effect is grandiose: the impact is fresh and powerful. It elegantly departs from the imprinting of classic Dior shops to underline the innovative idea of the pop-up store. But at the same time it reinvigorates the essence of the brand, drawing the eye of younger customers to the landscape of the virtual world and offering loyal customers the solidity and allure that only Dior can create, in each of its shops.
